At HTC, I led UX for initial and early releases of HTC Themes, a way to personalize the look and feel of HTC’s mobile interface. First, I worked closely with executive leadership on business goals, design strategy, and product roadmap. Next, I galvanized a cross-continent v-team of UX, visual, and sound designers to collectively propose experienceideas that would standout in the market. Then, I seized prototyping and usability testing opportunities to inform direction. Meanwhile, I mentored junior UX designers and guided wireframe spec deliveries. Finally, I partnered with engineering to make the dream a reality, resulting in a robust Android app, engaging companion website and rich content creation tools.
Slides from various presentations to drive product roadmap and communicate progress
HTC Themes was a top software selling point for two of the company’s flagship phones, and the highlight of many industry reviews (CNET, Phandroid, Wired Magazine, etc.)
On the software side, there are some really clever new personalization features. HTC’s new Themes app lets you visually tweak every iota of your phone, from icons to menu colors, based on a color, a wallpaper, or even a photo. You can take a picture and convert it automatically, or download a theme from HTC’s store.
Wired Magazine, 2015
Early product requirements brainstorm and later team retro exercise
Collaborative design session and basic sketch of layout idea for Web-based theme creation tool
Simple flow sketch of initial on-device theme creation concept
Wireframe flow for proof-of-concept prototype of on-device theme creation tool
Check out the HTC Themes Website
Preview the SenseHome Launcher
MY ROLE; UX DESIGN LEAD
Creative Direction: Peter Chin, Jonathan Faunce; UX Design: Tina Chen, Lee Li; UI/Visual Design: Mario Verduzco, Vance Lu, Jason Yang; Sound Design: Luc Burson, Andrew Champlin; Writing\Editing: Zachary Adams; User Research: Ariel Chang, Christina Lee; Product Management: Sergei Akulich, Peggy Chang
SHAWNA J DAVIS 